Storytellers project SOP

This document shows creating process rooted in values and practical behaviors to train more than 250 people in 25+ newsrooms, with specific one- to two-hour group coaching sessions, in a process as esoteric and complex as storytelling coaching.

Storytellers brand Studio website

This website shows spinning up a second revenue-generating component, creating content and experiences for brands and nonprofits based on our expertise. Note the case studies demonstrating reach and ROI.

Epic Editorial Framework for client

This document shows creating a process to streamline how the team worked with freelancers and staffers on creating long from narrative branded content to reduce editing, writer onboarding and project turnaround time.

AZ PBS Stories from the Stage Proposal

This document shows how broadly and inclusively I think in curating an event for an in-person and TV audience, meant to serve the immediate community while being also relevant to national viewers.

CANOPY COLLECTIVE STORY HUNT

This document is something I edited, added to and rewrote in order to pitch work for a national antiracism nonprofit.

Finnerty Executive Summary

This is a snapshot of the impact my work has had.

Sparking Curiosity - AZ News Proposal

This document shows spotting a need in Phoenix’s journalism ecosystem, finding a funder, creating a proposal to leverage storytelling, marketing and journalism skills to meet these needs, and casti g a vision for convening a cohort to do this work.